{"id":23,"date":"2026-10-04T22:23:16","date_gmt":"2026-10-04T16:53:16","guid":{"rendered":"https:\/\/framerate.in\/?page_id=23"},"modified":"2026-10-04T22:41:56","modified_gmt":"2026-10-04T17:11:56","slug":"about","status":"publish","type":"page","link":"https:\/\/framerate.in\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<div class=\"wp-block-group fr-legal is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"fr-kicker wp-block-paragraph\">About FrameRate<\/p>\n\n<h1 class=\"wp-block-heading\">A clearer view of cameras and imaging.<\/h1>\n\n<p class=\"fr-deck wp-block-paragraph\">FrameRate is an independent camera, imaging and creator-technology publication, built for readers in India and useful wherever you make images.<\/p>\n\n<h2 class=\"wp-block-heading\">What we cover<\/h2>\n\n<p class=\"wp-block-paragraph\">Cameras, lenses and the equipment around them. Our coverage is organised into practical buying guides, product reviews, comparisons and imaging news, with room for both first-time buyers and experienced enthusiasts.<\/p>\n\n<h2 class=\"wp-block-heading\">What readers should expect<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Plain-language explanations of the decisions that matter.<\/li>\n\n<li>India-first buying context, including kit configurations, warranty and total system cost when those details have been verified.<\/li>\n\n<li>A clear distinction between hands-on testing, specification analysis and news reporting.<\/li>\n\n<li>Visible sources, published dates and meaningful updates.<\/li>\n\n<li>Transparent affiliate and sponsorship disclosures.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Our editorial approach<\/h2>\n\n<p class=\"wp-block-paragraph\">A camera is part of a system. We aim to explain who equipment suits, what it gives up and what else belongs in the budget. A review will not imply hands-on use unless that testing has actually taken place. Manufacturer claims will be attributed rather than presented as our findings.<\/p>\n\n<h2 class=\"wp-block-heading\">Corrections and feedback<\/h2>\n\n<p class=\"wp-block-paragraph\">We welcome factual corrections, source links and useful reader questions. Please use our <a href=\"\/?page_id=24\">Contact page<\/a> for the available ways to reach FrameRate.<\/p>\n\n<h2 class=\"wp-block-heading\">A note about this preview<\/h2>\n\n<p class=\"wp-block-paragraph\">The site currently includes clearly labelled demonstration stories while its editorial layouts are being prepared. Those stories are not final reviews, buying recommendations or reported news. They will be replaced with researched, edited content before editorial launch.<\/p>\n\n<h2 class=\"wp-block-heading\">Funding and independence<\/h2>\n\n<p class=\"wp-block-paragraph\">FrameRate is preparing to support its work through clearly disclosed affiliate links and, where appropriate, display advertising. See the <a href=\"\/?page_id=26\">Affiliate Disclosure<\/a> for how commercial links will be identified.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About FrameRate, an independent camera and imaging publication with an India-first perspective and clear editorial standards.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"blocksy_meta":{"has_hero_section":"disabled","page_structure_type":"type-3","content_style_source":"custom","content_style":"wide","vertical_spacing_source":"custom","content_area_spacing":"both","styles_descriptor":{"styles":{"desktop":"[data-prefix=\"single_page\"] [class*=\"ct-container\"] > article[class*=\"post\"] {--has-boxed:var(--false);--has-wide:var(--true);}","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - FrameRate<\/title>\n<meta name=\"description\" content=\"About FrameRate, an independent camera and imaging publication with an India-first perspective and clear editorial standards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/framerate.in\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - FrameRate\" \/>\n<meta property=\"og:description\" content=\"About FrameRate, an independent camera and imaging publication with an India-first perspective and clear editorial standards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/framerate.in\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"FrameRate\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-04T17:11:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"AboutPage\"],\"@id\":\"https:\\\/\\\/framerate.in\\\/about\\\/\",\"url\":\"https:\\\/\\\/framerate.in\\\/about\\\/\",\"name\":\"About - FrameRate\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/framerate.in\\\/#website\"},\"datePublished\":\"2026-10-04T16:53:16+00:00\",\"dateModified\":\"2026-10-04T17:11:56+00:00\",\"description\":\"About FrameRate, an independent camera and imaging publication with an India-first perspective and clear editorial standards.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/framerate.in\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/framerate.in\\\/about\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/framerate.in\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/framerate.in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/framerate.in\\\/#website\",\"url\":\"https:\\\/\\\/framerate.in\\\/\",\"name\":\"FrameRate\",\"description\":\"Cameras. 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